We named, branded, and designed Weyay from the ground up. We began by learning about the beliefs, opinions, and behaviours of young Kuwaitis, and developed an active purpose for the brand. Then, in order to become the untouchable benchmark for banking experiences in the region, we developed the app to be as seamless, intuitive, and powerful as the brand - stripping needless complexities from other banking platforms and making card management, spending categorisation, and money transfers as easy as possible for users.