Roffle

Roffle is an exclusive competition marketplace where users can win prizes, unlock savings and support causes.

As the sole designer, my task was to develop a new, scalable brand system that would convey Roffle's innovative vision for the competitive landscape. During this initial project phase, we explored a range of brand expressions - including logos, typography, an extensive colour palette, product UX/UI, illustration style, and marketing assets - to bring this vision to life.